Marketing is the act of creating awareness of goods and services. Marketing also keeps the consumers updated on changes in the existing goods and services. Of late, marketing is mainly done by the use of the modern marketing methods. The new marketing methods are more effective and have a wider customer reach although they require special knowledge and skills. A business needs to get identify some special ways of carrying out marketing in order to cope up with the cut-throat competition. Today, some business experts have created blogs which they use to offer marketing knowledge. A marketing blog is an informal website which has articles written by various marketing experts. The following are features of a perfect marketing blog.
On the competent marketing blogs, the posts are in reverse order. Unlike a formal website where the recent posts come at the bottom, in a blog, the newest post should come at the top. The reverse arranging of posts enables the newest posts to appear at the top of the old ones. The blog should also retain the older posts.
The posts on the marketing blog should be written by accredited business people. In order to give quality tips and knowledge on marketing, the posts on the blog should be associated with expert business people. The writer of the blog posts should indicate his/her qualifications, years of experience and achievements on top or at the bottom of the posts. For example, Marketing by Kevin blog is written by Kevin who is a professor of marketing.
A perfect marketing blog should have quality headings. The heading is the title of the post. A heading summarizes a post. The heading should be catchy so as to attract more readers. Catchy headings are good at directing more traffic to the website.
Reliability is another feature of a good marketing blog. Reliability means that the blog should be always available and the posts are supposed to be relevant. The only way a blog will become reliable is by performing quality design and hosting. Only the skilled and experienced web creators who can be able to properly develop, host and maintain the marketing blog. Only the relevant posts are supposed to be present on the marketing blog.
A good marketing blog should have some links. Since the posts are short, links will help in providing more information. The links should also direct the reader to older posts which are related.
Lastly, the competent marketing blogs are optimized. Of late, new Internet-enabled devices have been invented. An optimized marketing blog appears original on all the devices.